Comm Series #3: You Are Always Communicating

26 Jan

As a manager or leader you need to understand that you are always communicating and you’re actions speak more loudly than your words.  Many of your people, usually the best, are always watching you and comparing what you say with what you do.

This phenomenon is your say/do ratio.  Here is the idea:  I will do what I say I will do when I say I will do it.  If circumstances change and I cannot deliver, I will inform you as soon as possible. This is an important measure of your effectiveness and is a core trust builder in relationships and organizations.

Consider colleagues for whom their word is their bond and compare them with those who make promises but deliver unpredictability.

Who do you respect?

Who do you trust?

Employee’s, co-workers, managers and colleagues perceptions of the say/do ratio is a key variable in their evaluation your effectiveness.

Covey says that effective people build a “well of trust” through how they treat people and they can draw on this trust in difficult situations. Therefore a high say/do ratio is an investment in your future.

How high is your say/do ratio?

How do you measure and manage it?

This is one of the best pieces of advice I can give.

For more go to Beyond Luck, click on “preview this book” and scroll down to page 12.

One Response to “Comm Series #3: You Are Always Communicating”


  1. Two Fine Things…. « Managers Into Leaders - October 11, 2011

    […] … every manager should do.  First, maintain a high say/do ratio. […]

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