Last week we reviewed the importance of sleep, when cognitive processing occurs, and noted that moving from the spoken to the written word improves the rigor of thinking. Going back to The Rise of the New Groupthink, Susan Cain notes that using e-brainstorming can actually enhance the process. What she means is giving people time to reflect on a written Q and allowing them to sleep on the problem produces better results. The e-format simplifies the logistics of the process.
Aside from the fact that brain storming gives zero time for reflection and effectively excludes most introverts, it is also possible for a facilitator or dominant person(s) to the hijack the process.
I was in a strategic brain storming session some time ago where the facilitator consistently failed to write what the participants were saying thus hijacking the process. When confronted about his behavior he was unable to change what was essentially a process of open manipulation.
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